An analysis of the globalization and mcdonaldization worldwide

Ritzer argues that prosumption is the primordial form of economic activities, and the current ideal separation between production and consumption is aberrant and distorted due to the effect of both Industrial Revolution and post-WWII American consumption boom.

In his book, The Globalization of Nothing, he quotes that textbooks are "oriented to rationalizing, McDonaldizing, the communication of information. The final chapter also looks at "The DeMcDonaldization of Society", and concludes that while it is occurring on the surface, McDonaldization is alive and well.


Bibliography[ edit ] George Ritzer has published many monographs and textbooks. A popular motif in post-colonial theory is a view of globalization as a new phase in post-colonial relations Wai Computer graded exams will be used more frequently than written essay exams to make it more efficient for the instructors.

The McDonaldization Thesis:

Although the authors did not specifically mention convergence, their conclusions were fully consistent with the idea of emergent similarities.

Ritzer argues that we should view all economic activities on a continuum of prosumption with prosumption as production p-a-p and prosumption as consumption p-a-c on each pole. Sassen proposes that a new spatial order is emerging under globalization based on a network of global cities and led by New York, London and Tokyo.

Ritzer shows how Weber's central characteristics of rationalized systems - efficiencypredictabilitycalculabilitysubstitution of non-human for human technology and control over uncertainty - have found widespread expression in a broad range of organized human activity, including travel, consumer products and services, education, leisure, politics and religion as well as in the fast food industry.

George Ritzer

The traditional borders between disciplines have become blurred in both theories and empirical studies on globalization. If a state is not dependent on another, then there is no way for either state to be mutually affected by the other.

Cultural theories of globali- zation have focused on such phenomena as globalization and religion, nations and ethnicity, global consumerism, global communications and the globalization of tourism. McDonald's delivers products quickly and easily without inputting an excessive amount of money.

Despite the controversy over, and subsequent disillusionment with, early versions of convergence theory in the study of modernization, and the often mixed results of empirical studies discussed above, it is clear that the concept of societal convergence and convergence theories that allow for the possibility of divergence and invariance provides a useful and potentially powerful analytical framework within which to conduct cross-national studies across a broad range of social phenomena.

The Walt Disney Company also has regulations in place, like dress code for men and women, in order to add to the predictability of each amusement park or Disney operation.

The fourth, and final, subset is external-social where the impact of social theory in a larger societal setting is studied. Nonetheless, another striking feature of the set of theories associating globalization with modernity and postmodernity is the continued centrality accorded to the nation-state and the inter-state system, in contrast to propositions on the transcendence of the nation-state that constitute a core motif of competing theories.

The immigrants and non- immigrants who create these links and spaces are seen not only as objects upon which globalization acts but also as subjects who help to shape its course.

Cultural globalization Cultural globalization refers to the transmission of ideas, meanings, and values around the world in such a way as to extend and intensify social relations. Efficiency — the optimal method for accomplishing a task. Theories of global capitalism Another set of theories, what I catalogue here as a global capitalism school, shares with the world-systems paradigm the critique of capitalism, an emphasis on the long-term and large-scale nature of the processes that have culminated in globaliza- tion, and the centrality of global economic structures.

There is as well a considerable amount of theoretical work on globalization among international relations IR scholars, a subdiscipline that has come under special challenge by globalization given that it is centrally concerned — by definition — with the state system and the interstate system.

An analysis of McDonald s based on the theory of the globalization of culture as well as Mcdonaldization would then follow. To put it another way, the central issue would be discussed that the fact of ethnographic studies and a general sociological understanding of the globalization culture as well as Mcdonaldization, which is consistent or.

George Ritzer (born October 14, ) is an American sociologist, professor, and author who studies globalization, metatheory, patterns of consumption, and modern and postmodern social theory.

His most notable contribution to date is his concept of McDonaldization, which draws upon Max Weber 's idea of rationalization through the. The issue addressed here is whether the spread of rationalization, or what I have termed `McDonaldization', is inexorable. That issue is examined spatially and temporally.

Spatially, what we are witnessing is the increasingly global dissemination of rationalization, much of it emanating from the United States. The temporal growth is. The idea that societies move toward a condition of similarity—that they converge in one or more respects—is a common feature of various theories of social change.

The notion that differences among societies will decrease over time can be found in [ ]. McDonaldization is a term developed by sociologist George Ritzer in his book The McDonaldization of Society ().


For Ritzer McDonaldization becomes manifested when a society adopts the characteristics of a fast-food restaurant. Globalization or globalisation is the process of interaction and integration between people, companies, and governments michaelferrisjr.comization has grown due to advances in transportation and communication technology.

With increased global interactions comes the growth of international trade, ideas, and michaelferrisjr.comization is primarily an economic process of interaction and integration that.

The McDonaldization Thesis : Explorations and Extensions An analysis of the globalization and mcdonaldization worldwide
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Theories of Globalization in George Ritzer | William Robinson -